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// StudioEst. 2021 · CDMX

We're selective.
We're serious.

Three people in Mexico City, working with a small set of brands across build, craft, shoot, and move.

// How we work

On selectivity.

We say no to roughly 80% of the projects that reach us. Not because we're precious about it, but because the work we're most proud of came from a very specific set of conditions — and we've gotten better at recognizing when those conditions are present.

Every project we take on gets a full team, real attention, and our actual opinion. That's not possible if we're running at full capacity with clients we're only partially bought in on.

Read the full note →
// Team

Three people.
One studio.

01 /

Ricardo

Founder · AI

15+ years architecting cloud-native systems on AWS and GCP. Now he builds agentic AI workflows with Claude — the automation running quietly behind ZERO's own process. Off the clock, he runs a coffee shop and trains Hyrox.

richnajera.com
02 /

Rocko

Founder · Development

Photographer, drone pilot, and developer based in Ciudad de México. 14 years behind the camera. Natural light over setups. Real emotion over correction. The camera should capture what’s there.

First project he’d show you: Mulan Shop →
03 /

Axel

Sales · Marketing
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