RAW__CO Rebuild
ZERO's own sub-brand, rebuilt — fixed header, full-screen film-aesthetic hero, and a gallery that finally matches the work.
The brief
RAW__CO is ZERO's own photography and motion arm — which meant the site had to look as good as the work it was showing. The previous version ran a sidebar layout that didn't hold up against the brand's film-and-grain identity.
The rebuild
We replaced the sidebar with a fixed, scroll-aware header and built a full-screen video hero with a real film aesthetic — grain texture, letterbox bars, a live REC timecode ticker running in the corner. Atoms and molecules layers were added to the component architecture, including a marquee client-name strip between the About and Photos sections.
The gallery grew from 14 placeholder images to 45 real photos across work and portfolio, and the team section was cut down from a three-person grid to a single profile — the site tells a tighter story now.
Result
A site that carries real client work — BBVA, Citibanamex, Digital Femsa, Petco — with the same craft ZERO applies to its own build projects.